September 3rd, 2014 – Digital Innovation Asia (DIA) has hosted two remarkable events, E-Tourism Boot-Camp and DIA Awards 2014, which was sponsored by Thailand Convention and Exhibition Bureau (TCEB) and Tourism Authority of Thailand (TAT). The events aim to provide the participants with knowledge on digital marketing and also to award organizations and individuals with outstanding performance in term of utilizing the digital tools to enhance the tourism industry in Asia.
During the Boot-Camp session, DIA has invited the experts in the industry from around the world to share the useful implementations of digital marketing with the delegates on the topics of Strategize, Digitize, Regionalize, Monetize and Optimize the use of online tools and strategies in order to educate the delegates with essential practical information that can be used in day-to-day business.
Sarita Chintakanond, Director of Information and Technology from TCEB, was honorably invited as one of the speakers during the boot-camp session, delivering an impressive presentation on TCEB’s Digital MICE Initiatives which she presented successful digital case studies to market the MICE industries via social media and bloggers – giving the participants a new aspect of tourism industry. During the presentation, Director Sarita has provided the attendees with TCEB’s organization overviews, social media marketing, functionality of TCEB’s main website and online marketing campaigns which gave the audiences clear and practical examples on how to win the hearts of people in the MICE industry for both the domestic and international markets. The presentation was a great success and received overwhelming positive feedback from the attendees.
The second part of the event, 2nd DIA Awards, was held in the evening in order to recognize the most innovative, creative and performance-driven e-tourism initiative in Asia.
Director Sarita was delighted to present the Awards for the category ‘E-tourism Asia Award’ to Tourism Authority of Thailand for its outstanding campaign ‘Thailand Extreme Makeover’. Other awards categories include Digital Innovation Asia Award, E-Tourism China Award, Digital AID Asia Award, Blogger Matchup Award and Top 5 Digital Innovators in Asia. For more information about DIA Awards and results, please visit http://diasiaawards.com/