Why Thailand

New Experiences

MICE travellers from around the world come to Thailand to experience the essence of Thailand, a destination that meets the desires of both business travel and tourism (Bleisure) in its 10 unique MICE cities: Bangkok, Pattaya, Chiang Mai, Phitsanulok, Khon Kaen, Udon Thani, Nakhon Ratchasima, Surat Thani, Phuket, and Songkhla. Many other locations have the potential to join this list including Sukhothai, Chiang Rai, Ayutthaya, Phetchaburi, Prachuap Khiri Khan, Kanchanaburi, Buri Ram, Ubon Ratchathani, and Nakhon Sri Thammarat, with new experiences offered by these cities expanding the range of creative MICE experiences available for training and seminars, incentive programmes, international conferences and conventions, trade shows and exhibitions, mega events and festivals, social and environmental activities, CSR and team building. Other new experiential activities in local communities across the country also allow MICE travellers to learn about, and immerse themselves in, the unforgettable Thailand experience.

1. Seasonal Events, Festivals & Exhibitions

IT&CMA and CTW APAC 2025 (23–25 September)

Asia-Pacific’s foremost MICE and Corporate Travel exhibition and conference returns for its 33rd edition, taking place from 23–25 September 2025 at the Bangkok Convention Centre @ CentralWorld. Held under the theme “Purposeful Engagement, Wellness, and Innovation”, this TTG Events-led showcase uniquely brings together the region’s largest MICE exhibition and Corporate Travel conference. Top suppliers from across the region will present the latest in business travel management, MICE technology, sustainable innovations, and organisational travel solutions. Global delegates are set to network, share insights, and participate in academic seminars and expert-led sessions – all with a focus on well-being and purposeful engagement, to set new benchmarks for the Asia-Pacific MICE and Corporate Travel industry.

More Information: https://itcma.com

ASEAN Light + Design Expo 2025 (17–19 September)

Taking place from 17–19 September 2025 at IMPACT Muang Thong Thani, the ASEAN Light + Design Expo spotlights the latest in lighting technology and design. Hosted by MEX Exhibitions and IMPACT Exhibition Management, the event is set to welcome over 300 exhibiting brands and around 4,000 trade visitors from ASEAN’s booming smart lighting and design sector. The free “Shaping the Future of Lighting & Design” seminar brings together over 200 speakers from both the private and public sectors, including the Department of Alternative Energy Development and Efficiency, Metropolitan Electricity Authority, and the Illuminating Engineering Association of Thailand. Business-matching sessions, design competitions, and product demonstrations respond to the Southeast Asian lighting and LED market, valued at more than USD 3 billion.

More Information: https://th.aseanlightdesignexpo.com

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Credit: www.aseanlightdesignexpo.com

The Foodism Show (18–20 September)

Under the theme “Eat Well, Live Well... in Balance”, The Foodism Show 2025 runs from 18–20 September at Halls 7–8, IMPACT Muang Thong Thani. More than 150 booths will showcase health-oriented products and foods, ranging from organic and functional foods to medical and novel food innovations, as well as lifestyle, health tech, fitness equipment, organic cosmetics, wellness hotels, and spa offerings. Attendees can enjoy free health checks by medical experts, cooking demonstrations of healthy dishes, the latest 2025 wellness trends from leading specialists, and hands-on workshops for a balanced lifestyle.

More Information: https://www.facebook.com/thefoodismshow

2. New Places

BTS Visionary Park

A new landmark in the heart of the Vibhavadi–Phahonyothin district, opposite Chatuchak Park, BTS Visionary Park is a 36-storey mixed-use tower spanning 167,641 sqm, comprising 7,467 sqm of retail space and 72,730 sqm of offices. Notable for its direct skywalk connection to BTS Mo Chit station, the building boasts modern food courts on the 5th and 10th floors and an outdoor garden with city and park views. The 10th floor is a highlight, featuring a co-working space, games area, and open-air lounge. LEED Gold-certified, BTS Visionary Park sets a new standard for sustainable, integrated city living – balancing work, relaxation, and inspiration.

More Information: https://btsvisionarypark.com

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Credit: BTS Visionary Park

KAIA Koh Phangan

Nestled on Koh Phangan’s northeast coast and enveloped by national forest, KAIA Koh Phangan is a new luxury tented resort, accessible by a 30-minute speedboat from Koh Samui. Comprising 31 tented suites (77 sqm each) with stunning sea views, private terraces, and outdoor baths, plus four pool villas (248 sqm each), KAIA is designed for sustainability using recycled materials and teak wood. The plastic-free resort features an organic farm, beekeeping, and well-being activities such as yoga, meditation, long-tail boat ice baths, and fire-lit dining. Created by the founders of Capella Bangkok (awarded World’s Best Hotel), KAIA is set to open in late 2025, offering authentic local cultural experiences.

More Information: https://www.kaiaresorts.com

Jurassic World: The Experience at Asiatique The Riverfront

This world-class immersive exhibition marks the Southeast Asian debut of the Jurassic World franchise. With an investment of 1.2 billion baht, it spans over 6,000 sqm along the Chao Phraya River in Bangkok. The experience, a collaboration between Asset World Corporation, NEON, and Universal Destinations & Experiences, is split into themed zones featuring life-sized animatronic dinosaurs, immersive sets, and the journey through Isla Nublar. There is also the world’s first Fossil & Flame Restaurant outside a theme park, and a dedicated Jurassic World gift shop. The exhibition positions Bangkok as a world-class hub for tourism and entertainment, providing learning and fun for all ages in the digital era.
More Information: https://jurassicworldexperience.com

3. Foods

Massaman Curry

Often dubbed the “King of Curries”, Massaman has held CNN Travel’s “World’s Most Delicious Food” title since 2017. With origins tracing back to Indian and Malay influences, later adapted by Persian traders, the dish’s unique blend of aromatic spices – including vitamin C-rich cumin, cinnamon for blood pressure, anti-cancer garlic and shallots, capsaicin-laden chillies, and medicinal star anise – make it both flavourful and healthy. Massaman is now served in diverse forms (beef, lamb, quail eggs) by restaurants that have preserved their traditional recipes for over a century.

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Southern Thai Rice Salad (Khao Yum)

A cherished Southern Thai dish, Khao Yum is a wholesome breakfast or lunch option blending herbal-infused rice, fermented fish sauce (budu) with palm sugar and herbs, and an array of finely sliced vegetables and fruits – from lemongrass and wild betel leaves to green mango and pomelo, plus roasted coconut and dried shrimp powder. Mixing all the ingredients yields a full spectrum of salty, sweet, sour, spicy, bitter, rich, and astringent flavours, somewhat akin to Miang Kham. The abundance of vitamins and minerals – from calcium-rich betel to fat-burning lemongrass and vitamin C from fruit – make it a perfect clean meal for weight control and wellness.

100-Year Sapodilla Ice Cream, Ban Mai

A local Ayutthaya dessert that recently clinched first prize in the ice cream category at the 2024 Gourmand World Cookbook Awards – known as the “Oscars of the culinary world”. This unique treat combines pesticide-free, crunchy-sweet Ban Mai sapodilla (edible skin and all) with artisanal ice cream making. Only the ripest, carefully prepared fruit is used, yielding a smooth, fragrant ice cream that showcases the essence of sapodilla and Thai ingenuity – now proudly representing Thailand’s Soft Power on the global stage.