The Thailand Convention and Exhibition Bureau (Public Organization), or TCEB, recently staged ‘Thailand MICE Roadshows” in both Malaysia and Singapore to boost the Kingdom’s status as ASEAN’s premiere MICE destination.
TCEB arranged a series of talks and hosted a reception dinner in Kuala Lumpur on 15 March, and table top business discussions and a networking lunch in Singapore on 17 March. These events were successful thanks to the help of Team Thailand in both cities. Team Thailand included the Royal Thai Embassies in Kuala Lumpur and Singapore, the Tourism Authority of Thailand Kuala Lumpur and Singapore Offices, the Thai Trade Office Singapore, Thai Airways International Public Company Limited, and Bangkok Airways Public Company Limited.
In both cities, TCEB and Team Thailand put across a very positive image of Thailand as a premier MICE destination. Thailand has everything a business hub needs. As well as meeting and conference venues of all sizes, the nation has acclaimed hotels and resorts and decades of expertise in event logistics. Meeting planners can oversee everything from strategy, to transport, catering and accommodation, allowing for successful events in Thailand.
As the AEC brings closer integration across ASEAN as well as brings new opportunities to the region, Thailand’s geographic position, infrastructure, communications and expertise will ensure that the kingdom is perfectly placed to become the preferred destination for MICE events from Malaysia, Singapore, and many other international markets.
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