TCEB MICE Roadshow in Malaysia 2018

(From left to right)

Nitikorn Komkris, Country Manager -Malaysia, Bangkok Airways

Nooch Homrossukhon, Director -Meetings & Incentives Department, TCEB

Tishti Sumitra, General Manager - Malaysia & Brunei, Thai Airways International

Nipa Nirannoot, Minister Counsellor, Charge d’Affaires ad interim, Royal Thai Embassy, Malaysia

Ahman Mad-adam, Director - Malaysia & Brunei, Tourism Authority of Thailand

Malaysia, 5 March 2018: TCEB has brought along 24 industry partners from different sectors: DMCs, hotels & resorts, convention venues, along with Tourism Authority of Thailand (TAT), Thai Airways International, Bangkok Airways and Thailand Incentive and Convention Association (TICA), to meet with 72 executives, representing 47 MICE buyer organizations.  All of the participants showed high interest in product updates and new event ideas for organizing MICE events in Thailand.  The new promotional campaign “Meet by Design” has gained very positive feedback from the market, after the launch today in Malaysian market.

The 24 industry partners are extremely satisfied with the overall outcome of the event today.  We hope out of intensive 3-hour business discussions, we could expect to have 37 business leads, with 4,400 pax potentially generating THB370,000,000 estimated revenue to the Thai economy.