The Thailand Conference and Exhibition Bureau (TCEB) organized two separate Thailand Education Trips for 14 representatives of Korean associations and 5 American associations, aimed at giving them a direct destination experience.
The American Education Trip focused on the Bangkok destination experience. Delegates inspected convention center facilities, and the city’s new development along the Chao Phraya River, with emphasis on those venues and attractions accessible via the BTS Skytrain. Visits were arranged to the Temple of the Emerald Buddha and Erawan Shrine, including cultural experiences such as offering alms to Buddhist monks, and wrapping up with a river cruise.
Similar activities were arranged for the Korean Education Trip, but the program also included a visit to the northern city of Chiang Mai with opportunities to inspect meeting venues, explore the Northern “Lanna” culture and gain hands-on experience at an elephant camp and with traditional arts and crafts.
These Education Trips are part of TCEB’s focused marketing strategy to develop real ties with potential clients who gain first-hand experience with some of the unique features and attractions of Thailand as a preferred destination venue for association meetings and conferences.
Both trips were made possible through a collaborative effort between TCEB and Thai service providers, offering tailored itineraries for each group, resulting in real awareness of Thailand’s ready and capable resources.