IBTM World, Barcelona: 29 November 2016: The Thailand Convention and Exhibitions Bureau has launched its latest and most ambitious global communication campaign, entitled “Thailand CONNECT Your Vibrant Journey to Business Success”, promoting Thailand as an Ideal Bleisure Destination at the heart of ASEAN, and a leading global destination with unsurpassed standards of service, venues, facilities and leisure opportunities.
The campaign targets the country’s long-haul market, and aims to attract more business events from EU to Thailand. The campaign is being launched at IBTM World, Barcelona 2016 to international MICE delegates and media representatives from all over the world.
Commenting on the campaign, Mr. Nopparat Maythaveekulchai, TCEB’s president, said, “TCEB is delighted once again to be here at IBTM in Barcelona. The European meetings, incentive travels and conventions market is important to Thailand. In the 2016 fiscal year (October 2015-September 2016), Thailand’s business events industry earned 102.5 billion baht (EUR 2.56 billion) in revenues, and welcomed 1,268,560 business event travellers, attracted by Thailand’s endless choice of vibrant business destinations, global standards of service, and diverse business opportunities. Over 106,000 visitors came from EU member states, with France, the United Kingdom and Germany topping the list. We are launching TCEB’s latest Thailand CONNECT campaign here at IBTM to build awareness of the diverse opportunities, world-class standards and cost-effectiveness of Thailand as a global MICE ‘bleisure’ destination for European business travellers.”
Special privileges for EU Meetings and Incentives Travellers
Meetings & Incentives:
TCEB offers direct financial support of up to EUR 50,000 (Baht 2 million) for overseas groups under three promotional programmes tailored to the needs of EU Meetings and Incentives travellers:
These three special campaigns are available throughout the application period of 1 Oct 2016 - 30 Sep 2017, for a travel period from 1 Oct 2016 - 31 Dec 2017.
For EU conventions travellers to Thailand, TCEB offers the Convene in Paradise campaign:
Convene Paradise applications are open from 1 October 2016 until 30 September 2017, and travel must take place by 31 December 2017
These special TCEB promotions highlight the growing tend towards “bleisure” – or combining business travel with leisure opportunities- a trend which Thailand is uniquely positioned to deliver.
Visitors to IBTM World 2016 can learn more about the campaign and special promotions at Pavilion Number H50, at the same time taking advantage of the opportunity to meet some of Thailand’s leading business events entrepreneurs – from hotels to venues, destination management companies to airlines.
The Thailand Pavilion offers visitors a traditional Thai welcome, with a country presentation, demonstrations of Thai arts and culture such as umbrella-painting, and a Thailand 360º virtual reality video.
Thailand continues to successfully attract major business events to the country; in 2017 Thailand will host flagship events including the 10th International Petroleum Technology Conference with 2,500 delegates; the 10th International Convention of Asia Scholars (ICAS) with 2,000 delegates; VIV Asia 2017 with 30,000 delegates; Bangkok Entertainment Week 2017 with 700,000 participants and many more.
Destination Presentation @ Thailand Pavilion No. H50
29 Nov 2016 12.00-12.20 hrs.
30 Nov 2016 14.30-14.50 hrs.
1 Dec 2016 15.30-15.50 hrs.