11 April 2022: TCEB holds the first FAM trip for foreign delegates in two years, responding to the government’s easing of country reopening measures. The trip attracted 43 MICE entrepreneurs from 14 countries and 1 special administrative region making inspection of MICE venues and attractions in Bangkok and Phuket. The trip produced 57 leads, which can generate estimated revenue of 1,901.34 million baht. Foreign delegates praised the quality, standard and flexibility of services and diversity of routes and MICE activities as Thailand’s strong advantages for holding MICE events.
Mr. Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, stated that in response to the expected Thai government’s more relaxation of country reopening measures, TCEB has taken swift promotional acts in international markets, capturing both market with speedy recovery outlook in the short term, meeting and incentive sector, and long-term planning market, convention sector. During 26 March to 1 April, TCEB held the 2022 Thailand MICE Familiarization Trip for the first time in two years featuring Bangkok – Phuket route. The trip attracted MICE agents, event planners, meeting planners, corporate users and professional conference organisers or PCOs, totalling 43 delegates from 15 destinations - Australia, Belgium, Bulgaria, Canada, France, Hong Kong SAR, India, Indonesia, Japan, Malaysia, Philippines, Portugal, Singapore, UK and USA.
“The FAM trip aims to provide international delegates with direct experiences on the readiness and potential of Thailand in terms of meeting venues, accommodation, variety of activity options, access to facilities and hygiene and safety practices. These will assure foreign participants that selecting Thailand as their MICE destination can promise successful results and memorable impression for clients.”
Mr. Chiruit concluded that “These have affirmed us that through the past two years that we have encountered the COVID-19 pandemic, TCEB has never ceased to evolve in hopes to prepare Thailand for the return of foreign MICE markets. Still, Thailand has continued to receive trustworthiness from international countries when it comes to selecting their MICE destination. Feedbacks from participants of this FAM trip reflect their perspectives that Thailand has the potential to bring successful results to global events as desired.”
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