THAILAND convention & exhibition bureauMICE Report
THAILAND convention & exhibition bureau
Issue 1/ February 2009  
     
Global Meltdown MICE industry focuses on cost efficiencies Thailand reaffirms confidence, boosts domestic MICE
Thailand reaffirms confidence, boosts domestic MICE Thailand reaffirms confidence, boosts domestic MICE
   

The Thai government has instigated various actions to support its MICE industry, especially after the closure of Suvarnabhumi airport. Thailand Convention & Exhibition Bureau is working quickly to reaffirm confidence in the MICE industry, while setting its 2009 focus on domestic MICE and cooperation from government agencies to host international meetings.

 

TCEB’s focus for 2009
In 2009 TCEB will focus on the following:

Proactive communications to affirm confidence among all stakeholders that Thailand continues to be the preferred destination for MICE in the region.

Push marketing through packaging and promotions for inbound markets.

Enabling meetings to be held in the country (Domestic MICE) through familiarization trips, business matching between buyers and sellers, and stimulating potential markets to organize domestic meetings in both the government and private sectors, e.g. Stock Exchange of Thailand, government agencies, chambers of commerce, etc.

Push MICE markets through government agencies by proposing Thailand to be the host for the international meetings. As at 30 December 2008, the announcement of government policies included confidence reaffirmation to visitors and tourism stimulation as urgent policy with budget adjustment for training and seminars to be held nationwide. In addition, service fees relating to tourism will be reduced. The government’s economic policy also included a plan to upgrade tourism standards that take into account the security of visitors by government agencies and a strategy to support the uniqueness of Thailand with emphasis on the readiness of MICE services in conjunction with the private sector and local authorities. In addition, laws relating to tourism, security and the environment will be updated and enforced.
 
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