Thailand Convention and Exhibition Bureau raise having expo in abroad as a marketing strategy
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Due to current world economic crisis situation and political problem in Thailand effect to confidence of Thai Expo in abroad. Marketing acceleration is highly significant to redeem Thailand’s good image including making confidence in safety in order to enhance the number of foreign businessman tourists to participate fair in Thailand. To accomplish the mission, Thailand Convention and Exhibition Bureau bring Focus marketing by using ASEAN centric to penetrate the good growth ratio market.
Utilizing the mission can promote Thai Fair in abroad and advertise an image of Thailand after |
political uncertainty gradually extricated. Furthermore Thailand Convention and Exhibition Bureau collaborating with a private sector set a publicity activity strategy and 360 degree marketing or integrated marketing communication to promote an outstanding selling point of Thailand especially readiness of being the center of an international Fair of Asian. It is expected to increase the number of businessman to attend and participate an international Fair in Thailand as well as to persuade more foreign fair exhibitor to affiliate the fair in Thailand.
Thailand Convention and Exhibition Bureau prepare various interesting activities such as Road Show by aiming to countries in Asian plus three regions (China, India and Taiwan) comprise of Business Matchmaking and Networking activities. This brings exhibitor and fair place owner from Thailand to meet, converse and have networking with various entrepreneur, chamber of commerce in abroad including public organization of those countries. During road show, there is concurrently a press conference of each country to propagandize various fair in Thailand. In addition, in Road show Thailand Convention and Exhibition Bureau also use Online marketing strategy to communicate with target group efficiently by strongly providing information about fair and investment in Thailand along with promotion of One Stop Service or Entire Public Coordinator Center which is a new innovative service. It facilitates entrepreneur in seminar and both domestic and international fairs to operate business more fluently.
Another important activity of Thailand Convention and Exhibition Bureau in international stage is being the representative of Thailand to attending World, Asian region and European Fair Networking Conference. This stage will be used for advertise the high potential and good image including readiness of Thailand to international perception. At present, Thailand Convention and Exhibition Bureau has formal representatives from 4 countries such as China, Taiwan, Hong Kong and India and Singapore and Vietnam are on the process of delegation. The representative of Thailand Convention and Exhibition Bureau in each country is responsible for penetrate the target group, coordinate with commercial association and public sector in order to persuade attending and seeing the fair in Thailand as well.
From above various marketing strategies can support and push on Thailand to be the center of conference and international trade show. This enhances Thailand’s potential to prevail over other competitors in worth and impressive services in Thai way merging with an entire marketing strategy and professional of Thailand Convention and Exhibition Bureau are crucial power to drive and develop Thailand trade fair to grow and reach a goal as well as being the number one of Asian region permanently.
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