- To promote the MICE industry in Thailand.
- To encourage the incorporation of Thai culture into MICE events in Thailand in order to give them a quintessential Thai flavor.
- To offer services and resources for training Thai MICE personnel, in both the public and private sectors, to increase their professional skills to internationally accepted operating standards.
- To be the central resource about MICE industry in Thailand.
- To instil awareness of environmental and natural resources conservation among operators in the Thai MICE industry.
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